Social Media Marketing for Small Business Success

This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts.  You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there?

This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Zak Barron is Constant Contact’s educational marketing expert in the mountain states region (CO, UT, WY, MT), and Area Director for the Central Region of the United States.  Zak has 12 years experience supporting small business, with a background in sales, marketing, customer service and education.  Zak is involved with many civic and business organizations throughout the region, and draws from his experience to be a valuable resource to small businesses, non-profits and associations in the mountain states region.   Zak is a regular contributor to numerous industry blogs, podcasts, and radio programs.  Zak has educated more than 20,000 small businesses in 5 years on behalf of Constant Contact.
Zak has held multiple positions at Constant Contact and prior to Constant Contact, Zak worked in sales for Miller/Coors, had his own consulting business, and spent time in management at a small oil and gas company.  Zak holds a business administration degree from the University of Colorado at Boulder.