Inbound Marketing Strategies for Company Growth

What are you doing to bring in more website visitors and leads? Companies pay hundreds of thousands of dollars a year to inbound marketing agencies who help them multiply their ROI through increased site visits and lead conversions. Come learn why these strategies are so effective and how you can implement the same strategies at your business for little to no extra cost.

This session will teach you:

• The basics of inbound marketing tactics and strategies
• What is a meta description, why is it valuable, and how many characters should be included in it?
• Free tools you can use to evaluate your website and those of your competition
• What keyword research is, the tools you can use to do it yourself, and how those keywords should be used
• What are landing pages, why they are crucial for generating leads, and the tools you can use to easily create them
• Basic SEO strategies and steps you can take today to increase your web presence