Constant Contact - E-mail Marketing for Success

Email Marketing For Success: Campaigns That Drive Action
Presented by Constant Contact
 
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
 
Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together
• What types of additional tools might be useful

Presenter: Brad Friedman, Founder & President of The Friedman Group, LLC is a Denver native and “Recovering Attorney.”  Drawing on his lifetime of work with Attorneys, CPAs, Financial Services Providers, Nonprofit Organizations and Business Owners, Brad formed The Friedman Group to work with individuals, nonprofits and businesses to develop engagement marketing strategies that generate leads and revenue by harnessing the power of the Internet, Email, and Inbound and Social Media Marketing.